This new
blog post on digital marketing strategies is about tweaking your existing
strategy and devising effective
digital marketing strategies that deliver results at manageable
costs. If you’re a startup, you’re probably short on marketing budgets. And
your definition of digital marketing is probably sharing ad-hoc content on
social media or trying to do Search Engine Optimisation.
If you
are not getting tangible leads, sales or revenues from your existing digital
marketing campaigns, that is the most definite sign that there’s trouble ahead.
It means you need revamp your strategies and make them more effective. But how? When it comes on online
marketing, there are several strategies out there.
However, how do you find the
best one which is actually effective? Here are 3 ways
to pump in more energy into your marketing:
Insight based Content marketing – This is based on
unique industry insights instead of repeating what others are saying.
Long tail seo : Instead of regular SEO which targets broad
terms, long tail SEO entails targeting longer, more definite terms which are
more relevant and less competitive instead of broad, more competitive terms.
PPC campaigns - Pay per click campaigns which are
professionally managed, not managed by an inhouse employee.
Read more about
effective online marketing indepth on the original post here: effective
digital marketing strategies.
